Digital products people in Qatar

actually want to use,  designed end to end.

Who designs it?

A product design studio ranked number one for UX by Kantar Millward Brown seven years running, with senior Polish engineering behind every screen and a decade of enterprise delivery across the GCC.

Design that performs

  • HSBC
  • Ministry of Media
  • Ministry of Investment
  • Riyadh Airports

What we do

Product design for Qatar, from first insight to shipped product

Qatar’s users are international, mobile-first and demanding. They judge a product against the best apps in the world, in Arabic and English. We bring the full product-design practice: UX research, UI design, prototyping, design systems and design-to-development, delivered by a bilingual team and ranked number one for UX by Kantar Millward Brown seven years running.

Sectors

Sectors where we move fastest.

The client lists below reflect our extensive experience across Saudi Arabia, where we deliver for government, enterprise and giga-projects at scale. We are now building our Qatar portfolio and will add new Qatar clients here as programmes go live.

  • Resort, hotel and giga-destination platforms
  • Booking engines and guest experience apps
  • Loyalty, concierge and storytelling portals

Premium digital experiences for the Kingdom's flagship hospitality projects, from the giga-resorts of the Red Sea to the heritage destinations of AlUla. We design the booking journeys, guest apps and storytelling portals that turn a curious visitor into a confident booking, then keep them engaged long after check-out. Every interface is built to stay fast under real travel-season load and to feel completely natural in both Arabic and English, so a global traveller feels at home from the first tap right through to arrival. The Kingdom's flagship giga-destinations already build with us.

Selected clients

  • NEOM
  • Red Sea Global
  • Visit Red Sea
  • Amalaa
  • Royal Commission for AlUla
Hospitality and destination platforms in KSA
  • Digital onboarding and KYC
  • Payment gateways and wallets
  • Wealth and investment apps

We build secure, compliant financial systems that move millions of transactions without missing a beat. From digital onboarding and KYC through to payment gateways, wallets and wealth apps, every flow is mapped to Saudi regulation and the expectations of the regulator from the outset. The result is banking software your customers trust on the first try and your auditors sign off without a second look. Banks and payment platforms rely on us for experiences customers trust.

Selected clients

  • HSBC
  • stc pay
  • Bank Albilad (Enjaz)
  • Santander Bank
  • SAB Invest
  • STC Bank
  • Saudi Payments
Fintech and banking work in KSA
  • Digital citizen services
  • Ministry and e-government portals
  • Secure identity and verification flows

Compliant, accessible digital services for the government programmes driving Vision 2030 forward. We design citizen portals, ministry platforms and secure identity flows that meet NCA security standards, DGA guidelines and WCAG 2.2 AA, natively in Arabic and English. Every service is built to feel genuinely simple for the citizen, while standing up to the scrutiny, traffic peaks and reporting demands that come with serving the public sector at scale. Ministries, authorities and national programmes already trust us to deliver at this level.

Selected clients

  • Ministry of Justice (Najiz)
  • Ministry of Finance (Etimad)
  • Ministry of Transport
  • Ministry of Hajj and Umrah
  • SAIP
  • Invest Saudi
  • G20 Riyadh Summit
  • Takamol
Government digital programmes in KSA
  • Patient portals and appointment booking
  • Telemedicine and clinical apps
  • Hospital and provider platforms

Digital health platforms built for Saudi Arabia — secure, accessible, and aligned to Vision 2030. We design and develop patient portals, appointment systems, telemedicine flows, and the clinical infrastructure behind them, all engineered around patient privacy, local data residency, and the realities of day-to-day clinical workflows. Easier care access for patients. Easier operations for the teams delivering it. Trusted on national health platforms across the Kingdom.

Selected clients

  • Sehhaty (Ministry of Health)
  • Hevolution
  • Gulf Health Council
  • Almoosa Hospital
Healthcare digital platforms in KSA
  • Booking engines and flight management
  • Airport ground operations UX
  • In-flight entertainment systems

We design and develop end-to-end digital aviation experiences, from first search to final arrival. Everything we build — from passenger-facing websites and mobile apps to booking engines, flight management systems, and ground operations interfaces — is engineered to stay fast and reliable exactly when airports and airlines need it most. We help the world's largest hubs and carriers improve their Skytrax digital rating and keep rising.

Selected clients

  • King Khalid International Airport
  • King Abdulaziz International Airport
  • Riyadh Airports
  • Altanfeethi
  • LOT Polish Airlines
Aviation customer journey
  • Giga-project showcases and sales portals
  • Off-plan and resident apps
  • Investor relations platforms

Premium digital experiences for the Kingdom's giga-projects, developers and infrastructure builders. We craft immersive project showcases, off-plan and resident apps, and investor relations platforms that carry a buyer all the way from first impression to signed contract. The storytelling does the dreaming and the sales tooling does the closing, so an ambitious development reaches the right audience and actually converts it. Developers, authorities and PIF-backed entities ship with us.

Selected clients

  • Real Estate General Authority
  • Sharqia Development Authority
  • Public Investment Fund
  • Jeddah Development Authority
Real estate and infrastructure developer platforms
  • Resident and citizen super apps
  • Urban mobility and smart parking
  • City portals and municipal services

Digital platforms for the Kingdom's next generation of cities, from non-profit urban developments to city-wide mobility and resident services. We design super apps, parking and transport interfaces, and the municipal portals that connect citizens to everyday urban life, built for Arabic and English, local compliance and the scale of Saudi smart city programmes.

Selected clients

  • Misk City
  • Remat
  • JESR
  • United Insurance
  • ILMI Smart City
Smart city digital platforms in Saudi Arabia
  • Corporate websites and investor relations
  • Employee and customer self-service portals
  • Enterprise applications and operational dashboards

Digital platforms for the Kingdom's largest corporate groups — from flagship corporate sites and investor relations to the employee and customer portals that keep complex organisations running day to day. We design experiences that scale across business units, stay fast under real enterprise load, and feel natural in both Arabic and English. The region's most recognised corporate names already build with us.

Selected clients

  • STC
  • SABIC
  • Kingdom Holding
  • Alfanar
  • Alfanar Projects
  • Solutions by STC
Corporate digital platforms in the GCC

Boots on the Ground

Our team, in the region.

We do not just work remotely. As a registered Saudi entity with people in Riyadh, we are in the Kingdom regularly for architecture reviews, workshops and C-level sessions. Riyadh is a short flight from Doha, so the same senior team can be on site in Qatar when your programme needs face-to-face alignment.

LEAP 2024

3 days of stakeholder workshops in Riyadh.

15+

Business trips to KSA
in 2025

Crafton team in KSA

Riyadh, 2023

Signing a contract with SABIC.

Crafton at AviLease aviation event in Saudi Arabia

PIF Investment Forum

Visiting our PIF clients.

Enterprise transformation needs people in the room. We align directly with technical stakeholders, on the ground in Riyadh.

Piotr Kulczycki - Founder, Crafton

AlUla landscape

Riyadh, 2020

Client workshops.

Crafton members in Saudi Arabia

Bank Albilad, 2021

Enjaz Mobile App kick-off.

Jeddah meeting

Events Investment Fund

Project kick-off.

Saudi project work

LEAP 2025

Najiz UX/UI design interview.

+70

Team Members specialised
in Arabic projects

Workshop in Riyadh

Ministry of Media

Project kick-off.

AlUla at golden hour

SDAIA, 2023

Security standards meetings.

On the ground:

  • Riyadh
  • Jeddah
  • Dammam
  • Doha

How we work

Three ways to bring us in.

Some clients hand us a problem and a blank page. Some have a build already moving and need design that keeps pace. Some just need senior designers in the room. Pick the model: the team and the standard stay the same.

  • 01

    Design from zero

    You bring the ambition, we bring the whole practice. Research, strategy, UX, UI and a tested prototype, owned by one team from the first interview to the final handover. Best when you are starting fresh or rebuilding from the ground up.

  • 02

    Drop into the build

    Your project is already moving and the design needs to catch up or level up. We plug into your team and stack, audit what is there, fix what is weak and ship the flows and systems still missing. Modular by design, no long ramp-up.

  • 03

    Designers on your team

    You need capacity, not a vendor. We embed dedicated product designers into your organisation, on-site or remote, working to your process and roadmap. Scale the team up or down as the programme moves.

The stack

Designed for the tools your teams already build with.

The platforms we design and build on, so editors run multilingual, compliance-heavy content without fighting the tool, at government and corporate scale across the GCC.

Adobe Experience Manager (AEM)

On Adobe Experience Manager we design content, asset and personalisation workflows with full Arabic-English parity, for the large government and enterprise programmes where governance is not optional.

Sitecore

Our certified Sitecore team designs and delivers enterprise DXP for government and aviation clients in the Kingdom, with real-time personalisation, secure segmentation and Arabic-first content.

Liferay

We design Liferay intranets, sites and B2B portals for the cases where role-based access and security come first, including government, finance and PIF-backed organisations.

Umbraco

On Umbraco and .NET we design secure, maintainable corporate sites and portals, giving content teams flexible modelling and quick publishing without enterprise licensing weight.

WordPress

We design and build WordPress for marketing and editorial sites that want fast publishing, a deep plugin ecosystem and a clean Arabic-English rollout.

Drupal

We design Drupal portals for government and enterprise needs with complex content models, tight access control and multichannel delivery, open-source and built to scale.

Laravel

When nothing off the shelf fits, we design and build custom CMS and content apps on Laravel, with clean APIs and integrations that stay maintainable.

Kentico

We use Kentico when a marketing-led site needs CMS and DXP on one .NET platform, so content, personalisation and multilingual campaigns sit together and the team runs it solo.

and more...

We know what you're going to ask ;-)